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I am a product designer with deep expertise in strategy and user research across B2C and B2B, specialising in defining the right digital solutions through user-centred insights. Increasingly focused on design operations, I improve efficiency by optimising workflows, scaling AI integration and driving adoption across cross-functional teams.

Case study 1

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Hand in Hand: Creating online work agreements to promote fair and safe work practices for domestic workers (SVC Certificate program)

Case study 2

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Jacob Willard Home: Connecting Mid-Century furniture lovers to their next purchase (SVC Certificate program)

Case study 3

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Amazon: Defining and launching a mobile experience for a popular internal tool to connect employees (confidential)

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